What makes us +?

Should the Sustainable Option Cost More?

Have you ever noticed that eco-friendly products often come with a higher price tag? It’s not just in your head. Research found that retailers make 75-85% more profit on sustainable products compared to regular ones. But is this really fair?

The Problem

By making sustainable products more expensive, companies are limiting who can afford them. And that’s a huge issue. If sustainability is supposed to help the planet, shouldn’t it be something everyone can access? Making eco-friendly choices shouldn’t be a luxury—it should be the norm.

Our Mission

At Basics+, we’re flipping the script. We believe sustainability should be for everyone. That’s why we’re committed to keeping prices affordable while still making a positive impact. Sure, we might not rake in huge profits on each item, but we’d rather make a difference by reaching more people.

Our Plan

We’re all about creating wardrobe essentials that are high quality, long-lasting, and made with eco-friendly materials. Think simple, timeless styles with tons of colour options—perfect for anyone who wants to shop smarter and look good doing it.

Setting Standards

All our organic products are certified and made in facilities that follow ethical manufacturing practices, like those in Fair Wear or AMFORI programs. We’re here to prove that affordable and ethical can go hand-in-hand.

Let’s make sustainability the standard—not the exception. Are you in? 🌱